Tourism Campaign
In 1988, Seni Jaya was appointed by Tourism Malaysia to be the official outdoor media contractor to launch the Malaysia Awareness Tourism Campaign culminating to visit Malaysia Year 1990. Seni Jaya was responsible for both the creative concept and development of the campaign.
The campaign was the first of the Visit Malaysia Year series and at that time was the biggest outdoor advertising contract awarded in terms of media mix and cost.
The media mix used consists of 48 sheet and 96 sheet billboards, 20’ x 60’ bulletin unipoles and 20’ x 80’ spectacular unipoles.
Outdoor Promotion in USA
In 1989, with the confidence established with Tourism Malaysia in the successful execution of the Visit Malaysia Year 1990 outdoor campaign in Malaysia, Seni Jaya was once again appointed to undertake the outdoor campaign to promote “Beautiful Malaysia” in Los Angeles, United States of America.
The campign was Tourism Malaysia’s first overseas promotion venture and Seni Jaya was appointed to undertaken the task of coordinating and managing the campaign in the United States.
Subsequently, the Company was again awarded the privilege in 1994 to manage Tourism Malaysia’s USA outdoor advertising campaign for a further two years. This time the advertising campaign was extended to cover Los Angeles, San Francisco, San Diego and New York.
The Sultan Abdul Aziz Sahah Airport Project
Since 1989, Seni Jaya has provided Tourism Malaysia with the most stunning and spectacular landmark sign at the Sultan Abdul Aziz Shah Airport. The signage, a three sided double tiered spectacular unipole is one of the most unique displays and is the only one of its kind in the country. This signage was fully designed and constructed by Seni Jaya, a feat unsurpassed to date.
Seni Jaya managed and marketed the exterior and interior advertising signs at S.A.A.S Airport for Malaysia Airports Holding Bhd (MAHB).
Through our tenure at airport, Seni Jaya introduced state-of-the-art technology in terms of display materials and display lightboxes which aesthetically improved the ambience of the airport.
Our long and lasting working relationship with MAHB is a testiment to our professional approach in providing the best expertise in the outdoor advertising industry.
FAMA Campaigns
Seni Jaya has also established a lasting working relationship with Kementerian Pertanian Malaysia through its subsidiary FAMA.
Since 1990, the Company was awarded several campaigns to promote various FAMA products throughout the country, including at Sultan Abdul Aziz Shah Airport.
Amongst the various campaigns successfully launched by Seni Jaya were the following :-
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Kempen Susu Segar Malaysia |
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Kempen Buah-Buahan Malaysia |
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Kempen Buah-Buahan Tempatan |
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Kempen Air Kelapa Muda |
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Kempen Bunga-Bungaan Segar Malaysia |
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Kempen Daging Arnab Berkhasiat |
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The Anti-Inflation Campaign
In line with the country’s aspiration to curb inflation, Seni Jaya contributed its expertise in successfully assisting the Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna in developing and implementing a nation-wide outdoor advertising campaign displaying anti-inflation messages.
Civic-conscious Campaign
Being a civic conscious corporate citizen, Seni Jaya has successfully assisted Kementerian Perumahaan dan Kerajaan Tempatan to execute Rakyat Bersih Negara Sihat campaign for which Seni Jaya was awarded a Certificate of Appreciation by the Ministry.
Our Customers till Ministry of Health's Campaign
In line with the aggressive health awareness program promoted by the Ministry of Health, Seni Jaya has once again been appointed to participate in a nationwide campaign which was launched on 1 March 1997 followed subsequently by other yearly campaigns of Healthy Lifestyle Living (1998) and Rumah Selamat Keluarga Sejahtera (1999) campaigns.
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